Eve - Chevrolet's AI Ambassador
General Motors
When Chevrolet set out to launch the all-new Bolt EV and EUV, they didn’t just want another campaign site — they wanted a conversation.
So, in partnership with our North American teams, we built EVE — a first-of-its-kind digital human AI ambassador designed to talk, think, and learn like a real product specialist.
When Chevrolet set out to launch the all-new Bolt EV and EUV, they didn’t just want another campaign site — they wanted a conversation.
So, in partnership with our North American teams, we built EVE — a first-of-its-kind digital human AI ambassador designed to talk, think, and learn like a real product specialist.
An AI-powered brand ambassador that broke barriers, answered thousands of real questions, and made Chevrolet feel more innovative than ever.
Design Direction | Digital Design | UX
Design Direction | Digital Design | UX
01
The Challenge
EVs might be mainstream but EV knowledge wasn’t.
EVs might be mainstream but EV knowledge wasn’t.
EVs might be mainstream but EV knowledge wasn’t.
Electric vehicles (EVs) were everywhere in conversation — but confusion was too. Range, charging, battery life, maintenance — questions stacked up faster than answers.
To launch the all-new Bolt EV and Bolt EUV, Chevrolet wanted to do something no other brand had done before:
create an intelligent, human-like digital ambassador that could explain everything about the vehicles in real time, learn from every interaction, and make the experience feel genuinely personal — not robotic.
Electric vehicles (EVs) were everywhere in conversation — but confusion was too. Range, charging, battery life, maintenance — questions stacked up faster than answers.
To launch the all-new Bolt EV and Bolt EUV, Chevrolet wanted to do something no other brand had done before:
create an intelligent, human-like digital ambassador that could explain everything about the vehicles in real time, learn from every interaction, and make the experience feel genuinely personal — not robotic.
Bring humanity to technology
Create an AI ambassador that feels approachable, intelligent, and distinctly Chevrolet — not another faceless chatbot.
Bring humanity to technology
Create an AI ambassador that feels approachable, intelligent, and distinctly Chevrolet — not another faceless chatbot.
Bring humanity to technology
Create an AI ambassador that feels approachable, intelligent, and distinctly Chevrolet — not another faceless chatbot.
Make conversation feel natural
Design a flow where users could speak or type interchangeably, with real-time responses and transcribed dialogue.
Make conversation feel natural
Design a flow where users could speak or type interchangeably, with real-time responses and transcribed dialogue.
Make conversation feel natural
Design a flow where users could speak or type interchangeably, with real-time responses and transcribed dialogue.
Balance realism and brand
Blend Metahuman realism with Chevrolet’s evolving EV identity — shifting mid-project from legacy red to electric blue.
Balance realism and brand
Blend Metahuman realism with Chevrolet’s evolving EV identity — shifting mid-project from legacy red to electric blue.
Balance realism and brand
Blend Metahuman realism with Chevrolet’s evolving EV identity — shifting mid-project from legacy red to electric blue.
Build for scale
Design a flexible framework to expand beyond the Bolt — to more vehicles, markets, and languages.
Build for scale
Design a flexible framework to expand beyond the Bolt — to more vehicles, markets, and languages.
Build for scale
Design a flexible framework to expand beyond the Bolt — to more vehicles, markets, and languages.
02
The Solution
Making AI feel human.
Making AI feel human.
Making AI feel human.
The idea
The idea
The idea
We created EVE — Chevrolet’s digital product specialist built in Epic’s Metahuman and powered by pixel streaming and machine learning.
Visitors could chat naturally with EVE — by voice or text — as she guided them through the Bolt EV and Bolt EUV. Each interaction was transcribed live, giving users the option to talk or type seamlessly.
Her personality was designed for the Canadian audience — smart, friendly, and relatable — with gestures, micro-expressions, and eye movement animated in real time to create a sense of presence and trust.
We created EVE — Chevrolet’s digital product specialist built in Epic’s Metahuman and powered by pixel streaming and machine learning.
Visitors could chat naturally with EVE — by voice or text — as she guided them through the Bolt EV and Bolt EUV. Each interaction was transcribed live, giving users the option to talk or type seamlessly.
Her personality was designed for the Canadian audience — smart, friendly, and relatable — with gestures, micro-expressions, and eye movement animated in real time to create a sense of presence and trust.
Our early prototypes were built in Adobe XD, allowing us to demonstrate voice-triggered interactions long before development began.
Our early prototypes were built in Adobe XD, allowing us to demonstrate voice-triggered interactions long before development began.
And when Chevrolet’s new electric blue identity rolled out partway through, we re-skinned the entire experience without missing a beat — thanks to a robust, scalable design system in Sketch and Figma.
And when Chevrolet’s new electric blue identity rolled out partway through, we re-skinned the entire experience without missing a beat — thanks to a robust, scalable design system in Sketch and Figma.
Face to Interface
Face to Interface
The Future Says "Hi"
The Future Says "Hi"
The Future Says "Hi"
03
The Outcome
In the first three months, EVE connected with over 1,000 potential customers, helping them understand — and believe in — the future of electric driving.
90%
of users encouraged to learn more
2
sold-out secret dining nights
80%
said they’d return to chat again
80%
said they’d return to chat again
150K+
80%
said they’d return to chat again
site visits
70%
left with a more positive opinion of Chevrolet
70%
left with a more positive opinion of Chevrolet
75%
believed Chevrolet was now an innovative, forward-looking brand
75%
believed Chevrolet was now an innovative, forward-looking brand
Credit where it's due
Credit where it's due
Agency: Momentum Worldwide
Design Director: John Buckell
UX: John Buckell / Juliet Aliban / Kiran Khan
Solutions Architect: Steve Taylor
AI/ML Lead: Chris
Creative Technologist: Phil Barker
3D Environment: Carl Flint
Copywriter: Linda Xiao
Producers: Deon Kloppers / Jen Parry
Agency: Momentum Worldwide
Design Director: John Buckell
UX: John Buckell / Juliet Aliban / Kiran Khan
Solutions Architect: Steve Taylor
AI/ML Lead: Chris Brown
Creative Technologist: Phil Barker
3D Environment: Carl Flint
Copywriter: Linda Xiao
Producers: Deon Kloppers / Jen Parry
